September 2024 - Page 7 of 11

Month: September 2024

Two women working together on a software marketing project, discussing ideas while one points at the computer screen.

Software Marketing Campaign: A Planning Guide

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your ma...

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your marketing campaign. Regardless of your position, selling software is a challenging task. First, you need a product that offers real value, not the generic kind out there. Next, you […]

Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

The image shows a close-up of a person typing on a laptop, with code displayed on the screen. The image can be associated with "mobile app development"

Mobile App Development: Own Your Code vs Use a Platform

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovativ...

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovative apps to solve problems, provide entertainment, and streamline operations, you need to make key decisions concerning the underlying code that powers your app. Do you own your code or use […]

Two people working together on a project involving data analysis, automation, and customer information

CDP vs Marketing Automation: Which Option is Best For You?

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collectio...

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collection of leads from various sources. Managing a large amount of marketing data can be daunting without the appropriate tools. That’s why many businesses have questions about CDP vs marketing automation. But you may […]

A person's hands interacting with a smartphone screen, displaying a detailed digital map with various icons and features.

7 Steps to Building an Effective Mobile App Marketing Roadmap

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagemen...

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagement. That is why you need mobile app marketing to help you bridge the gap between your app and its users. To ensure your app stands out from the millions of others vying for […]

A person is updating software, visualized by a lightbulb and a progress bar. Blocks symbolize various software cost factors.

Navigating Marketing Software Costs: A Guide for B2B Companies

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. ...

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. So, if you’re already considering picking one, you’re not alone. The abundance of marketing software available proves that businesses have a huge demand for it. but there is something to consider […]