ROI Archives - North South Tech

Tag: ROI

A close-up of fingers about to press a "Marketing" button on a digital dashboard, symbolizing the optimization of paid marketing strategies.

Paid Marketing Optimization: 5 Tips for Increasing ROI

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the l...

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the luxury of time. Sometimes, you have benchmarks to meet, and other times, you need to boost profits fast. So, you opt for its easier, more money-demanding alternative. But […]

Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

A person is updating software, visualized by a lightbulb and a progress bar. Blocks symbolize various software cost factors.

Navigating Marketing Software Costs: A Guide for B2B Companies

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. ...

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. So, if you’re already considering picking one, you’re not alone. The abundance of marketing software available proves that businesses have a huge demand for it. but there is something to consider […]

Marketing automation software interface showcasing features like email campaigns, lead scoring, and customer segmentation

A Guide to Choosing Marketing Automation Software

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is...

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is through marketing automation software. As a marketer, you can use this technology to streamline your marketing processes and still deliver timely and personalized marketing experiences to your customers. You might find […]