Home Blog Marketing and sales

Blog: Marketing and sales

Two people working together on a project involving data analysis, automation, and customer information

CDP vs Marketing Automation: Which Option is Best For You?

CDP vs Marketing Automation: Which Option is Best For You?

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collectio...

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collection of leads from various sources. Managing a large amount of marketing data can be daunting without the appropriate tools. That’s why many businesses have questions about CDP vs marketing automation. But you may […]

Arrow
A person's hands interacting with a smartphone screen, displaying a detailed digital map with various icons and features.

7 Steps to Building an Effective Mobile App Marketing Roadmap

7 Steps to Building an Effective Mobile App Marketing Roadmap

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagemen...

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagement. That is why you need mobile app marketing to help you bridge the gap between your app and its users.  To ensure your app stands out from the millions of others vying for […]

Arrow
A person is updating software, visualized by a lightbulb and a progress bar. Blocks symbolize various software cost factors.

Navigating Marketing Software Costs: A Guide for B2B Companies

Navigating Marketing Software Costs: A Guide for B2B Companies

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. ...

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. So, if you’re already considering picking one, you’re not alone. The abundance of marketing software available proves that businesses have a huge demand for it. but there is something to consider […]

Arrow
Multiple wooden blocks with people icons scattered across a blue background, symbolizing teamwork and collaboration in customer relationship management

AI’s Evolutionary Effect on Custom CRM Development

AI’s Evolutionary Effect on Custom CRM Development

It’s impossible to run a business without CRM software, and we’re thankful for that. This handy tool has been a huge help in managing operation...

It’s impossible to run a business without CRM software, and we’re thankful for that. This handy tool has been a huge help in managing operations at different levels. Businesses of all sizes can find generic CRM software options on various platforms. However, the need for custom CRM software development arose as operational procedures differed. But […]

Arrow
A person uses a chatbot on their smartphone to automate digital marketing tasks, while working on a laptop.

Digital Marketing Automation: Tips for Effective Use

Digital Marketing Automation: Tips for Effective Use

If marketing were an engine, then digital marketing automation is its grease! Digital marketing automation is a tool that enables marketers to easi...

If marketing were an engine, then digital marketing automation is its grease! Digital marketing automation is a tool that enables marketers to easily carry out a variety of digital marketing tasks  Software and cutting-edge technology enable them to send emails, post on social media platforms, and manage customer relationships on a large scale with little […]

Arrow
Marketing automation software interface showcasing features like email campaigns, lead scoring, and customer segmentation

A Guide to Choosing Marketing Automation Software

A Guide to Choosing Marketing Automation Software

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is...

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is through marketing automation software. As a marketer, you can use this technology to streamline your marketing processes and still deliver timely and personalized marketing experiences to your customers.  You might find […]

Arrow

ENABLE YOUR
DIGITAL ADVANTAGE

with North South Tech

Connect with us