Blog: Marketing and sales

A professional in a suit interacts with a futuristic holographic display of various marketing icons and the acronym “OKR,” symbolizing the strategic alignment of objectives and key results in marketing

5 Marketing OKR Strategies to Boost Your Business

5 Marketing OKR Strategies to Boost Your Business

You can set important goals for your business, such as streamlining your marketing operations to increase sales. However, if these goals lack the m...

You can set important goals for your business, such as streamlining your marketing operations to increase sales. However, if these goals lack the measurability required for success, you may find yourself drifting aimlessly without a clear direction. This is why objectives and key results, or OKRs, are crucial in guiding your steps. They serve as […]

Arrow
A professional setting with individuals analyzing sales data presented through various charts and graphs on a digital screen, illustrating the application of AI in enhancing sales strategies and decision-making.

AI in Sales: 5 Case Studies and Examples

AI in Sales: 5 Case Studies and Examples

Various difficulties and challenges resulting from increased customer expectations and competitiveness in the business market have led various sale...

Various difficulties and challenges resulting from increased customer expectations and competitiveness in the business market have led various sales professionals to turn to artificial intelligence technologies. AI is a valuable ally that helps businesses improve their operational processes, gain better insights, and ultimately boost their revenue. Implementing AI in sales provides tools such as predictive […]

Arrow
A person interacts with an AI sales assistant on a tablet. The AI, depicted as a friendly robot, engages through chat bubbles, symbolizing the integration of AI in sales technology

Sales Qualification: Getting the Best With AI

Sales Qualification: Getting the Best With AI

Sales is like a game requiring you to map out various strategies to succeed. In this process, you will want to devote more time and attention to le...

Sales is like a game requiring you to map out various strategies to succeed. In this process, you will want to devote more time and attention to leads with a higher chance of conversion. At this point, we need to discuss sales qualifications. Today, artificial intelligence is improving this sales strategy. Having a solid understanding […]

Arrow

ENABLE YOUR
DIGITAL ADVANTAGE

with North South Tech