Project Overview 

The Eden Realty Website is a high-definition, video-rich platform designed to showcase properties and team members of a real estate company undergoing rebranding.

North South Tech, a web development company, collaborated with a boutique real estate company undergoing rebranding to develop a high-definition, video-rich website platform called Eden Realty. The project aimed to create a visually stunning, multilingual, and feature-rich website to showcase properties and team members.

Client Challenge 

The client required a new, mobile-friendly, multi-platform responsive website that could support multiple languages (English, Arabic, Russian, and Chinese Mandarin) and potentially multiple currencies. For automatic listing updates, they needed seamless integration with a CRM system (either Bitrix24 or Zoho). The client wanted a fast turnaround, with a 2-4 weeks timeline for website completion.

Our Role

North South Tech served as the web development team, responsible for designing, developing, and launching the Eden Realty Website.

The Product 

The project aimed to create an immersive, informative, and accessible online platform for clients to explore available properties and connect with the Eden Realty team. Key features included:

• High-definition video showcases for properties and team members
• Mobile-friendly, multi-platform responsive design
• Multi-language support (English, Arabic, Russian, and Chinese Mandarin) with RTL support
• Property listings for buy, rent, and off-plan properties with advanced search functionality
• Integration with CRM (Bitrix24 or Zoho)
• Admin panel for content management
• Agent profiles with social media links
• SEO-friendly design

Target Audience

• Prospective property buyers, sellers, and investors
• Individuals seeking real estate services
• Real estate agents and professionals (for collaboration and networking)

Functionalities and Features of Eden Realty Website

The website included the following features:

• Multilingual interface with RTL support for Arabic
• Sections for Buy, Sell, Rent, and About Us
• Property listings with detailed information, high-quality images, and videos
• Advanced search and filtering options for property pages
• YouTube video integration and face-changing videos
• Contact forms for property inquiries and selling requests
• Team member profiles with social media links
• Integration with chosen CRM for lead generation and property management
• Admin panel for content updates

Project Duration 

The initial development phase was set for 2-4 weeks, with the client expressing a preference for a 2-3 week timeline for website launch. The project was divided into three stages: design, development with admin panel, and CRM integration.

Our Solutions

Technologies and Frameworks 

The website was developed using the following technologies:

• WordPress for content management
• Custom PHP development for advanced features
• JavaScript for interactive elements
• Integration with chosen CRM API
• SEO optimization tools

Methodology 

The development process followed a three-stage approach: design, development, and CRM integration. The design phase was prioritized, with development commencing only after design approval.

Team Structure

The project involved close collaboration between designers, developers, and CRM integration specialists to meet the tight timeline.

Challenges and Solutions 

One of the major challenges was the tight timeline of 2-4 weeks for website completion. This was addressed by prioritizing the design phase and obtaining client approval before moving to development. Another challenge was the CRM integration, which depended on the client’s choice between Bitrix24 and Zoho. We provided cost estimates and timelines for both options to assist the client in making an informed decision.

Testing Methodologies 

To ensure quality and reliability, the website underwent various testing methodologies:

• Functionality Testing: Ensured all features worked as intended across different languages and property types.
• Usability Testing: Verified that the website was user-friendly and intuitive on both desktop and mobile devices.
• Performance Testing: Assessed the website’s speed and responsiveness, particularly for video playback.
• Cross-browser and Cross-device Testing: Verified compatibility across multiple platforms.

Maintenance and Support 

Post-deployment support was offered, including regular content updates via the admin panel, bug fixes, and feature enhancements. The integration with the chosen CRM allows for automated listing updates, ensuring the website always displays current property information.

Outcomes for Eden Realty Website 

The website successfully met the client’s requirements, providing:

• A visually appealing, multilingual platform for showcasing properties
• Efficient lead generation through integrated contact forms
• Seamless CRM integration for automated listing updates
• A user-friendly admin panel for content management

The product effectively solved the client’s problem by providing a visually appealing, multilingual platform for showcasing properties and generating leads, meeting the needs of Eden Realty’s diverse, global target audience. The rapid development timeline and CRM integration positioned Eden Realty competitively in the boutique real estate market.

We are passionate about helping clients build apps and software that help position them as the best in their niche.

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