Case Study: Daily Horoscope App

The Daily Horoscope App is a mobile solution that caters to people interested in learning about their astrological signs and the impact it has on their daily lives. Project Overview North South Tech,

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The Daily Horoscope App is a mobile solution that caters to people interested in learning about their astrological signs and the impact it has on their daily lives.

Project Overview

North South Tech, a web app development company, partnered with a company specializing in horoscope-based daily advice, to develop a user-friendly mobile application.

Client Challenge

The company required a reliable and engaging platform to deliver daily horoscopes, catering to their target audience’s needs.

Our Role

North South Tech served as the app development team, responsible for designing, developing, and launching the mobile application.

The Product

The project aimed to create a responsive mobile app delivering daily horoscopes for each zodiac sign in three categories – general, love, and finance. The target audience comprised individuals interested in daily horoscopes. Key features included:

  • Daily horoscope for all zodiac signs, categorized into general, love, and finance.
  • User horoscope sharing with friends.
  • Compatibility analysis between user and friend horoscopes.
  • Chinese horoscope and numerology readings.

Functionalities and Features

The mobile application included the following features:

  • Daily horoscopes for each zodiac sign in three categories: general, love, and finance
  • Users can share their horoscope reports with friends
  •  see their horoscope compatibility with friends
  • View the Chinese Horoscope
  • and check out at numerology signs

Project Duration

The initial development phase took 3 months, with ongoing development and feature updates spanning over 1.5 years.

 

Our Solutions

A view of the horoscope app

Technologies and Frameworks

The application was developed for Android using the following technologies:

  • Programming Languages: Java for the initial development, with newer features implemented in Kotlin.
  • Database: Room for local data storage.
  • Network: Retrofit and RxJava 2 for networking.
  • Firebase: Used for several services, including Cloud Messaging for push notifications, Authentication for user management, Remote Config for remote control and A/B testing of new features, and Analytics for tracking user behavior.
  • Architecture: Model-View-Presenter (MVP) for a clean and maintainable codebase.

These technologies were chosen to align with the project requirements of creating a robust, scalable, and maintainable mobile application with real-time capabilities.

Methodology

The development process followed the SCRUM methodology, ensuring an iterative and incremental approach to software development,  characteristics of full stack web development projects.

Team Structure

The project team included:

  • Project Manager: Oversaw the project and ensured timely delivery.
  • Two Android Developers: Responsible for coding, testing, and implementing features.

Challenges and Solutions

One of the major challenges encountered was ensuring the accurate delivery of daily horoscope data. This was addressed by implementing a robust backend system and integrating Firebase Remote Config for real-time updates and A/B testing of new features.

Testing Methodologies

To ensure quality and reliability, the application underwent various testing methodologies:

  • Functionality Testing: Ensured all features worked as intended.
  • Usability Testing: Verified that the app was user-friendly.
  • Performance Testing: Assessed the app’s performance under different conditions.
  • Security Testing: Ensured user data was secure.

Maintenance and Support

Post-deployment, the application is maintained through regular bug fixes, updates, and the development of new features. Continuous improvements are made based on user feedback and analytics.

Outcomes for the Horoscope App

The success of the application was measured using the following metrics:

  • User engagement and retention rates.
  • Number of downloads and active users.
  • User feedback and ratings on the app store.

The product effectively solved the client’s problem by providing a reliable and engaging platform for daily horoscope readings, meeting the needs of the target audience.

 

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