September 2024 - Page 6 of 11

Month: September 2024

The image depicts a professional in a suit interacting with virtual icons representing financial and business tools.

6 Ways to Leverage AI in Your Marketing Campaigns

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to...

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to connect with customers and offer their services. AI in marketing can provide you the opportunity you need to level up in marketing your brand and achieve impressive results. With its ability to provide […]

A person working on a laptop, likely conducting an A/B test based on the data displayed on the screen

5 Effective Tips to Maximize A/B Testing

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, des...

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, designs, and CTAs comprise different parts. How these elements interact is key to your digital asset’s performance. That’s why you must confirm this using the appropriate testing procedures. This is where A/B testing comes […]

A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies. While ABM focuses […]

A busy communication center with multiple phones, computers, and monitors.

How to Use the FreeSWITCH API for Voice

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will re...

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will rely on real-time voice transcription, speech-to-text services, or building a robust VoIP platform, which makes it important for you to understand how to effectively use the FreeSWITCH API. This server-optimized application is a powerful tool that […]

Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

A person interacting with an AI-powered IVR system, represented by a holographic interface with icons for support, settings, and a customer service agent.

AI in IVR Systems: Features and Benefits

The world thought it had become accustomed to automated customer service, but the niche continues to advance. After all, IVR systems have helped ma...

The world thought it had become accustomed to automated customer service, but the niche continues to advance. After all, IVR systems have helped manage huge volumes of client queries for decades. But as AI technology rose, businesses realized these platforms could do even better. That’s why today, customer service has grown beyond messages and voice […]