The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play.

But what exactly is it, and why do you need it in your business? This article will provide answers to these questions and more. You’ll get a close comparison of product-led growth marketing and other popular types available. You will learn what makes it effective, as well as how it gives your brand an edge.

What is Growth Marketing?

Growth marketing targets one critical aspect of business: the client. It includes every process meant to captivate, intrigue, and keep new customers focused on you. That’s why every strategy prioritizes features that achieve this goal. By using relevant data, you can create ads targeted to your audience’s specific interests.

But it doesn’t stop there; B2B SaaS growth marketing takes pulling in new users up a notch. After capturing their attention, they focus on your personalized ad messaging, content, and designs. All of these things keep prospective clients hooked on your brand. The more you intensify the process, the faster you attract and grow your clientele.

Growth Marketing vs Growth Hacking vs Performance Marketing

Growth marketing is much different from the traditional techniques you know. It goes beyond the top-of-the-funnel to engage customers from all stages. Using the six stages of growth, this strategy emphasizes awareness, acquisition, activation, revenue, retention, and referrals. By boosting each stage, your business experiences major crowd pull across different platforms.

Product-led growth marketing also differs from growth hacking and performance hacking in the following ways:

• Purpose: Growth hacking targets only the acquisition stage. However, B2B SaaS growth marketing spreads through all phases of product promotion.
• Growth Duration: Growth hacking uses experimentation to improve campaigns. Performance marketing only works if advertising funding continues to flow in. This is why their strategies are short-lived. However, product-led growth marketing processes persist long after initiation.
• Strategy Focus: Growth hacking prioritizes only corporate goals. And performance marketing is most interested in leads, clicks, and impressions. However, growth marketing checks all relevant areas that reveal customer pain points. That’s why it keeps performing for as long as necessary.

Growth Marketing Features

Most growth marketing services combine several key features to improve your campaign’s success. The following list includes some of the core features:

Continuous Experimentation

Your strategies improve through regular trials. You grab techniques from various channels, run them, and analyze the results. Then, you pick options that produce favorable outcomes and apply them to the campaign. You can even improve these new strategies, so they work faster and better in the long run.

One excellent benefit of growth marketing subscriptions is that you can start small. A successful run from the least important area of the campaign can extend to other areas. That’s because once the strategy works, you can optimize and apply it at higher levels of your marketing. This steady experimentation lets you keep your campaign plans at their hottest performance.

Cross-Channel Marketing

Growth marketing focuses on understanding customer needs across various platforms. It also allows you to use the gathered information to try out cross-channel marketing techniques. As you interact with customers and prospects on one channel, you understand their preferences and online behavior. Then, you can compare with those from other channels and figure out a way to unify their marketing targets.

This feature allows it to compile an extensive database of customer behavior. The multi-channel interaction means you learn more in a short time. And as their habits change, you update your techniques with new rules. 

Customer Retention

Since its primary focus is on the clients, you easily understand their perceptions and preferences. From start to finish, you learn about their purchase journey and use that information in your campaigns. This means you don’t have to focus only on getting them; you can also keep them.

With a growth marketing agency, you draft a campaign that relates to its client base. Understanding what they want fosters trust and loyalty. This reduces the churn rate, increases the retention rate, and ultimately increases your ROI.

Multivariate Testing

Traditional A/B testing can’t keep up with the constantly shifting techniques in growth marketing. That’s why you need multivariate testing methods for improved results. Because it executes multiple scenarios simultaneously, you can use it to verify:

• Website traffic
• Conversion rate
• CTA performance
• PPC ads
• Landing page elements, and more.

Because it checks multiple variations, you can get accurate reports on which combinations perform best.

Improved Client Relationships

Because growth marketing services aim for long-term progress, they don’t stop at catching clients. It also nurtures and connects with prospective and existing customers through its many features. By personalizing content and products to their needs, you create a stronger bond with your customers. This goes on to increase engagement and retention rates, plus improve profits.

Why Do You Need Growth Marketing?

Though all these features are appealing, you may still not be certain why your campaign needs growth marketing subscriptions. These benefits may change your mind:

Result-Driven Operation

Because it focuses on results, your team keeps modifying and improving every working tactic. They can take down poor-performing elements and include successful experiments. Your brand’s awareness steadily increases as you shift your focus away from short-term metric boosts.

You can also use test data to make informed decisions at every turn. This way, your campaign doesn’t experience multiple trial runs, wasting resources.

Customer-centric Strategies

Unlike the other types, which focus on generic KPIs alone, B2B SaaS growth marketing centers its activities on pleasing the clients. This ensures that your campaign is always aware of their needs and preferences. At every turn, your strategies keep up with the latest trends and changes, and you meet up when needed.

So long as you keep the customers satisfied, you can always provide products and services worth paying for. And this consistent value delivery keeps them coming back for every call.

Brand Perception Boost

The more value you provide for clients, the more they see you as a reliable source. This advantage extends to referrals and mentions across various channels. Because of this popularity, more prospects approach your brand with an engagement mindset.

As this “positive word of mouth” continues, your brand experiences more organic growth. Your brand’s reputation improves as client engagement increases through marketing and growth.

Long-Lasting Client Base

The customer-first approach of a growth marketing agency means they focus more on what they want than what you have. This lets you deliver solutions tailored to meet their precise needs every time. And the more you do this, the more clients come back to your doorstep.

But what’s more? Because they trust your brand, they’ll be less inclined to leave. When you provide what customers desire, the need to try other sources will be less tempting. This extends your brand’s lifetime value.

Sustainable ROI Growth

Its emphasis on constant improvement ensures that your campaigns will always achieve outstanding results. Your business accomplishes long-term benefits and experiences steady growth. Your ROI rises as B2B SaaS growth marketing persists, consistently addressing every customer’s pain point.

How We Can Help

North South Tech builds long-term customer relationships and drives sales. We go beyond impressions and conversions with growth marketing. We optimize your brand’s marketing ecosystem using the six growth stages.
Our strategies attract and retain clients, generating loyalty and revenue. We create customized campaigns for your audience and business goals.
Growth marketing gives your brand an edge in today’s cluttered industry. To set you apart, we prioritize long-term performance over short-term measurements.
Enhance your marketing strategy? Discover how growth marketing can alter your business. Start the conversation with a message.