marketing strategy

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6 Ways to Leverage AI in Your Marketing Campaigns

6 Ways to Leverage AI in Your Marketing Campaigns

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to...

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to connect with customers and offer their services. AI in marketing can provide you the opportunity you need to level up in marketing your brand and achieve impressive results.  With its ability to provide […]

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A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies.  While ABM focuses […]

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Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

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Two people working together on a project involving data analysis, automation, and customer information

CDP vs Marketing Automation: Which Option is Best For You?

CDP vs Marketing Automation: Which Option is Best For You?

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collectio...

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collection of leads from various sources. Managing a large amount of marketing data can be daunting without the appropriate tools. That’s why many businesses have questions about CDP vs marketing automation. But you may […]

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A person is updating software, visualized by a lightbulb and a progress bar. Blocks symbolize various software cost factors.

Navigating Marketing Software Costs: A Guide for B2B Companies

Navigating Marketing Software Costs: A Guide for B2B Companies

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. ...

Running a business means constantly seeking ways to gain more sales and publicity. And that means pumping a lot of resources into marketing tools. So, if you’re already considering picking one, you’re not alone. The abundance of marketing software available proves that businesses have a huge demand for it. but there is something to consider […]

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A vibrant illustration depicts a busy scene filled with various elements related to marketing software products

Marketing Software Products: 7 Effective Methods

Marketing Software Products: 7 Effective Methods

As a software developer, marketing software products can be complex and challenging. Yet, following some effective methods can be rewarding, propel...

As a software developer, marketing software products can be complex and challenging. Yet, following some effective methods can be rewarding, propelling your customer base and helping you stand out. To successfully market your software products, you must keep up with the latest technological advancements to keep your marketing campaigns moving.  This guide explores the intricacies […]

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