digital marketing Archives - North South Tech

Tag: digital marketing

A professional in a suit interacts with a futuristic holographic display of various marketing icons and the acronym “OKR,” symbolizing the strategic alignment of objectives and key results in marketing

5 Marketing OKR Strategies to Boost Your Business

You can set important goals for your business, such as streamlining your marketing operations to increase sales. However, if these goals lack the m...

You can set important goals for your business, such as streamlining your marketing operations to increase sales. However, if these goals lack the measurability required for success, you may find yourself drifting aimlessly without a clear direction. This is why objectives and key results, or OKRs, are crucial in guiding your steps. They serve as […]

A close-up of fingers about to press a "Marketing" button on a digital dashboard, symbolizing the optimization of paid marketing strategies.

Paid Marketing Optimization: 5 Tips for Increasing ROI

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the l...

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the luxury of time. Sometimes, you have benchmarks to meet, and other times, you need to boost profits fast. So, you opt for its easier, more money-demanding alternative. But […]

A digital search bar against a backdrop of suburban homes, symbolizing the competition and visibility associated with both SEO and SEM strategies in online marketing.

Real Estate Lead Generation: SEO vs SEM

The primary goal of real estate marketing is to attract potential clients. Your professional objective is to sell, sell, sell! So, your primary tas...

The primary goal of real estate marketing is to attract potential clients. Your professional objective is to sell, sell, sell! So, your primary task mostly focuses on how many people you can convince to put money down on a property. Your success depends on how many of your pitches inspire prospects to become proud homeowners. […]

"A miniature house in a shopping cart, representing the process of converting real estate leads into sales.

Deep Search and its Power on Real Estate Lead Conversion

So, you’re excited about jumping into the real estate world. You’ve heard about the numerous platforms that can help you. The code word? Deep s...

So, you’re excited about jumping into the real estate world. You’ve heard about the numerous platforms that can help you. The code word? Deep search. And you’re certain it’s the answer to all your problems. But wait. You may be doing it wrong. And you’re not the only one. Many real estate firms and agents […]

A person working on a laptop, likely conducting an A/B test based on the data displayed on the screen

5 Effective Tips to Maximize A/B Testing

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, des...

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, designs, and CTAs comprise different parts. How these elements interact is key to your digital asset’s performance. That’s why you must confirm this using the appropriate testing procedures. This is where A/B testing comes […]

A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies. While ABM focuses […]