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7 Steps to Building an Effective Mobile App Marketing Roadmap

7 Steps to Building an Effective Mobile App Marketing Roadmap

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagemen...

After launching your mobile app, you will require strategies to help you reach your target audience, drive installs, and ensure sustained engagement. That is why you need mobile app marketing to help you bridge the gap between your app and its users.  To ensure your app stands out from the millions of others vying for […]

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A person uses a chatbot on their smartphone to automate digital marketing tasks, while working on a laptop.

Digital Marketing Automation: Tips for Effective Use

Digital Marketing Automation: Tips for Effective Use

If marketing were an engine, then digital marketing automation is its grease! Digital marketing automation is a tool that enables marketers to easi...

If marketing were an engine, then digital marketing automation is its grease! Digital marketing automation is a tool that enables marketers to easily carry out a variety of digital marketing tasks  Software and cutting-edge technology enable them to send emails, post on social media platforms, and manage customer relationships on a large scale with little […]

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Marketing automation software interface showcasing features like email campaigns, lead scoring, and customer segmentation

A Guide to Choosing Marketing Automation Software

A Guide to Choosing Marketing Automation Software

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is...

Rapid changes in digital marketing necessitate that savvy business owners embrace shifts and adapt quickly to them. One effective way to do this is through marketing automation software. As a marketer, you can use this technology to streamline your marketing processes and still deliver timely and personalized marketing experiences to your customers.  You might find […]

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A flat lay image of a notebook, glasses, a watch, a marker, and two sticky notes that read "SOFTWARE" and "TESTING." This represents the tools and materials used in manual software testing

Manual Testing in QA: 6 Reasons Why It Matters

Manual Testing in QA: 6 Reasons Why It Matters

Automation is taking over everything in tech, and we’re loving it. At every turn, AI is seeing numerous applications across different fields. One...

Automation is taking over everything in tech, and we’re loving it. At every turn, AI is seeing numerous applications across different fields. One main reason is its highly coveted capacity for automation. Now, we can run demanding tasks, kick back, and enjoy the midday breeze. However, automation still does not dominate quality assurance, and this […]

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image shows a person looking at a screen filled with lines of code

Software Development MVP: What You Should Know

Software Development MVP: What You Should Know

You’ve come up with an idea and wonder if it’s profitable. Or maybe you want to find out if a feature will attract more users to your app. What...

You’ve come up with an idea and wonder if it’s profitable. Or maybe you want to find out if a feature will attract more users to your app. Whatever it is, you need MVP software. But you don’t know what it is, how to build one, or if it’s worth it. This article will guide […]

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A hand pointing at a glowing target above a stack of coins, representing the positive return on investment (ROI) of software implementation.

Making Your Money Back: Plotting Your ROI from Custom Software

Making Your Money Back: Plotting Your ROI from Custom Software

When it comes to investing in custom software development, you want to know if your investment will bring in returns. It is critical to know if you...

When it comes to investing in custom software development, you want to know if your investment will bring in returns. It is critical to know if your tailored custom solutions are making any money. Ensuring that your investment pays off will require a strategic plan to maximize the value of your custom-built solution.  This article […]

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