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This image depicts a user interacting with an AI-powered SMS marketing platform. The user's finger is hovering over a virtual chatbot interface labeled "CHAT AI Smart Robot."

6 Tips for Using AI in SMS Marketing

6 Tips for Using AI in SMS Marketing

Despite how short SMS messages are, they are a powerful tool that you can use to engage your customers directly. Surveys have indicated that 86% of...

Despite how short SMS messages are, they are a powerful tool that you can use to engage your customers directly. Surveys have indicated that 86% of customers will make two or more purchases from a branded SMS message. Imagine the impact of incorporating AI into marketing strategies. Today, with the introduction of AI into the […]

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This image represents the concept of predictive analytics, where data is used to forecast future trends or outcomes.

Predictive Analysis: Six Benefits for Your Business

Predictive Analysis: Six Benefits for Your Business

One of the most important areas to monitor as a business owner is prospects. Sure, you’re doing great now, but you want the numbers for how youâ€...

One of the most important areas to monitor as a business owner is prospects. Sure, you’re doing great now, but you want the numbers for how you’ll be in, say, 10 years, ready today. Despite the creation of numerous tools to assist in this regard, contemporary technology has expanded this potential. Now, the predictive analysis […]

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The image depicts a professional in a suit interacting with virtual icons representing financial and business tools.

6 Ways to Leverage AI in Your Marketing Campaigns

6 Ways to Leverage AI in Your Marketing Campaigns

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to...

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to connect with customers and offer their services. AI in marketing can provide you the opportunity you need to level up in marketing your brand and achieve impressive results.  With its ability to provide […]

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A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies.  While ABM focuses […]

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Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

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Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

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