Blog: Marketing and sales

A professional setting with a person holding a smartphone that emits a holographic projection of an artificial intelligence (AI) symbol surrounded by various icons related to sales and technology, such as graphs, gears, and network connections.

AI’s Transformation of Product Knowledge for Smarter Sales

AI’s Transformation of Product Knowledge for Smarter Sales

We refer to product knowledge as the understanding of a service or product that enables salespeople to make sales effectively. One undeniable truth...

We refer to product knowledge as the understanding of a service or product that enables salespeople to make sales effectively. One undeniable truth in today’s rapidly evolving market is that product knowledge is essential for sales success. Having to keep up with the huge amounts of customer information, needs, and updates can be a tough […]

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A businessperson in a suit holds a holographic robot labeled ‘AI’ with speech bubbles, symbolizing an AI sales assistant. The image highlights advanced customer service technology through artificial intelligence.

Utilizing AI Sales Assistants: A Brief Guide

Utilizing AI Sales Assistants: A Brief Guide

AI sales assistants are a new category of AI tools that sales teams are leveraging to improve efficiency. These tools support and enhance the abili...

AI sales assistants are a new category of AI tools that sales teams are leveraging to improve efficiency. These tools support and enhance the abilities of human sales teams to close deals faster and keep up with demands. But what is this promising solution, and how can your sales team use it to unlock efficient […]

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A close-up of fingers about to press a "Marketing" button on a digital dashboard, symbolizing the optimization of paid marketing strategies.

Paid Marketing Optimization: 5 Tips for Increasing ROI

Paid Marketing Optimization: 5 Tips for Increasing ROI

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the l...

Not every firm can be patient enough to wait for SEO tactics to kick in. While we agree they’re quite effective, your campaign may not have the luxury of time. Sometimes, you have benchmarks to meet, and other times, you need to boost profits fast. So, you opt for its easier, more money-demanding alternative. But […]

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A group of wooden peg people standing on blocks. One person stands on a block with a medal, symbolizing leadership or achievement.

Handy Techniques for Real Estate Lead Qualification

Handy Techniques for Real Estate Lead Qualification

Of all the leads that you will generate for your business, only a few will be qualified leads that will be worth a lot of potential profits. Real e...

Of all the leads that you will generate for your business, only a few will be qualified leads that will be worth a lot of potential profits. Real estate lead qualification is the key that helps you maximize your efficiency. Time is your most valuable asset, and how you allocate it in separating your leads […]

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Effective lead generation strategies for real estate

Processing an Incoming Real Estate Lead: 7 Steps for Better Results

Processing an Incoming Real Estate Lead: 7 Steps for Better Results

The fierce competition in the real estate market requires agents to keep a healthy pipeline of real estate leads. Today, consumers crave a more per...

The fierce competition in the real estate market requires agents to keep a healthy pipeline of real estate leads. Today, consumers crave a more personalized shopping experience, and the ability to respond quickly and strategically to a real estate lead can make all the difference. This makes it imperative for you, as an agent working […]

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A businessman is touching a holographic screen displaying the words "Marketing Automation" and various icons related to marketing strategies.

Measuring Success in Marketing Automation: Steps and Tips

Measuring Success in Marketing Automation: Steps and Tips

The increasing workload in marketing processes necessitates the need for marketing automation. It is the process by which marketers can reduce thei...

The increasing workload in marketing processes necessitates the need for marketing automation. It is the process by which marketers can reduce their daily routines and marketing tasks. Automation enables them to handle customer data, manage email campaigns, and track engagement more efficiently, allowing them to reach out to potential customers and build stronger customer relationships. […]

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