Since the inception of artificial intelligence, various brands and businesses have continually integrated AI tools to stay competitive. B2B marketers are not left out. As a B2B marketer looking for various ways to step up in your career, identifying the right AI tools for B2B is essential to giving you the upper hand.

These tools can easily help you create AI-powered content for SEO, significantly enhancing your B2B marketing. In this guide, you will discover why you need AI for marketing and the best tools to help you drive efficiency in your B2B marketing. 

What is AI used for in Marketing

Artificial intelligence is performing various functions in different marketing industries. This includes task automation, personalizing customer interactions, and providing deep insights through data analysis. Here are some vital uses of AI tools for B2B marketing:

• Content Creation and Editing: Some of the best B2B AI tools provide assistance in refining content to ensure it’s polished and professional.
• Customer Relationship Management (CRM): AI platforms can help automate customer interactions, track engagement, and streamline marketing efforts.
• SEO Optimization: Various AI tools help improve content ranking on different search engines, such as Google.
• Task Automation: With their marketing automation capabilities, AI can effortlessly connect different apps to automate workflows. 
• Chatbot Management: AI chatbots are also beneficial tools used to provide instant customer support and assistance.
• Copywriting Assistance: AI in B2B aids in creating compelling marketing copy tailored to specific audiences.

What Should You Look for in B2B Marketing Tools

When selecting AI tools for B2B marketing, it’s essential to consider the following factors:

• Ease of Use: The tool should have a user-friendly interface.
• Integration Capabilities: Ensure it can integrate with your existing software and platforms.
• Scalability: The tool should grow with your business needs.
• Customization: Look for tools that offer customizable features to fit your specific marketing strategies.
• Support and Training: Adequate customer support and training resources are crucial for seamless implementation.

The Best AI Tools in B2B Marketing 2024

In 2024, several AI-driven tools for B2B marketing will stand out due to their advanced features and proven track record. Here are the best AI tools for B2B marketers:

Grammarly (Best AI Tool for Content Editing)

Grammarly is an advanced AI tool in B2B marketing that enhances your content quality by providing real-time grammar and style checks. It helps marketers create clear, error-free, and impactful content that resonates with their audience. Grammarly’s AI algorithms offer suggestions that improve readability and engagement, essential for any B2B marketing strategy.

HubSpot (Best Platform for Marketing Automation)

HubSpot is a comprehensive CRM and marketing automation platform that helps manage all customer interactions and marketing efforts in one place. With AI-driven features, HubSpot automates repetitive tasks, tracks customer engagement, and provides insights to refine marketing strategies. It’s among the best B2B AI tools due to its robust capabilities and user-friendly interface.

Surfer SEO (Best for SEO Content Optimization)

Surfer SEO is an essential tool for any B2B marketer looking to enhance their SEO efforts. It analyzes the top-ranking pages for a given keyword and provides data-driven recommendations to optimize your content. Surfer SEO’s AI algorithms help create content that not only ranks higher but also meets the search intent of your audience.

Zapier (Best for Task automation)

Zapier connects your apps and automates workflows without the need for coding. For B2B marketing, this means you can automate lead generation, follow-ups, and data entry tasks, freeing up time to focus on more strategic initiatives. Zapier’s ability to integrate with thousands of apps makes it a versatile tool for any B2B marketer.

Chatfuel (Best for managing chatbots)

Chatfuel is a leading AI tool for managing chatbots, enabling businesses to automate customer interactions on platforms like Facebook Messenger. Chatbots can handle FAQs, provide product recommendations, and engage with potential leads 24/7. Chatfuel’s intuitive interface allows marketers to create and manage chatbots without any coding skills.

Jasper AI (Best B2B Marketer’s Assistant for Copywriting)

Jasper AI, formerly known as Jarvis, is an AI writing assistant that helps create high-quality marketing copy. From blog posts to ad copy, Jasper AI generates content that aligns with your brand voice and engages your target audience. Its ability to produce compelling copy quickly makes it a valuable tool for B2B marketers looking to scale their content efforts.

How We Can Help

We at North South Tech don’t just talk about AI; we live it. We examined, tested, and conquered the tools highlighted in this piece. Our practical experience with Grammarly, HubSpot, Surfer SEO, Zapier, Chatfuel, and Jasper AI enables us to have an inside-out view of their strengths and limitations.

We are not here to sell you a service or product; instead, we aim at redefining your B2B marketing strategy as a whole new approach that is destined to change everything. What do we do? We dig deep into your business model, get acquainted with all the peculiarities of its functioning, and then design custom-made artificial intelligence strategies that fit in like a glove.

No more fumbling around with new technologies or spending hours experimenting. How can you use these AI tools for writing content that resonates with people, automating monotonous tasks, or improving SEO results?

We are your allies in marketing who rely on AI for our work. It’s only after achieving tangible results with real value that we consider our work done well enough. Want to turn AI from a buzzword into a business advantage? Well, let’s chat!