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A digital search bar against a backdrop of suburban homes, symbolizing the competition and visibility associated with both SEO and SEM strategies in online marketing.

Real Estate Lead Generation: SEO vs SEM

Real Estate Lead Generation: SEO vs SEM

The primary goal of real estate marketing is to attract potential clients. Your professional objective is to sell, sell, sell! So, your primary tas...

The primary goal of real estate marketing is to attract potential clients. Your professional objective is to sell, sell, sell! So, your primary task mostly focuses on how many people you can convince to put money down on a property. Your success depends on how many of your pitches inspire prospects to become proud homeowners. […]

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"A miniature house in a shopping cart, representing the process of converting real estate leads into sales.

Deep Search and its Power on Real Estate Lead Conversion

Deep Search and its Power on Real Estate Lead Conversion

So, you’re excited about jumping into the real estate world. You’ve heard about the numerous platforms that can help you. The code word? Deep s...

So, you’re excited about jumping into the real estate world. You’ve heard about the numerous platforms that can help you. The code word? Deep search. And you’re certain it’s the answer to all your problems. But wait. You may be doing it wrong. And you’re not the only one. Many real estate firms and agents […]

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A person working on a laptop, likely conducting an A/B test based on the data displayed on the screen

5 Effective Tips to Maximize A/B Testing

5 Effective Tips to Maximize A/B Testing

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, des...

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, designs, and CTAs comprise different parts. How these elements interact is key to your digital asset’s performance. That’s why you must confirm this using the appropriate testing procedures. This is where A/B testing comes […]

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A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies.  While ABM focuses […]

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Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

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