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A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies.  While ABM focuses […]

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A busy communication center with multiple phones, computers, and monitors.

How to Use the FreeSWITCH API for Voice

How to Use the FreeSWITCH API for Voice

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will re...

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will rely on real-time voice transcription, speech-to-text services, or building a robust VoIP platform, which makes it important for you to understand how to effectively use the FreeSWITCH API. This server-optimized application is a powerful tool that […]

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Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

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A person interacting with an AI-powered IVR system, represented by a holographic interface with icons for support, settings, and a customer service agent.

AI in IVR Systems: Features and Benefits

AI in IVR Systems: Features and Benefits

The world thought it had become accustomed to automated customer service, but the niche continues to advance. After all, IVR systems have helped ma...

The world thought it had become accustomed to automated customer service, but the niche continues to advance. After all, IVR systems have helped manage huge volumes of client queries for decades. But as AI technology rose, businesses realized these platforms could do even better. That’s why today, customer service has grown beyond messages and voice […]

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Two women working together on a software marketing project, discussing ideas while one points at the computer screen.

Software Marketing Campaign: A Planning Guide

Software Marketing Campaign: A Planning Guide

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your ma...

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your marketing campaign. Regardless of your position, selling software is a challenging task. First, you need a product that offers real value, not the generic kind out there. Next, you […]

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Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

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