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A person working on a laptop, likely conducting an A/B test based on the data displayed on the screen

5 Effective Tips to Maximize A/B Testing

5 Effective Tips to Maximize A/B Testing

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, des...

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, designs, and CTAs comprise different parts. How these elements interact is key to your digital asset’s performance. That’s why you must confirm this using the appropriate testing procedures. This is where A/B testing comes […]

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A hand pointing at a "B2B" icon surrounded by various business-related icons, representing a B2B marketing platform or solution

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

ABM and PLG: Tapping Modern B2B Marketing Strategies for Success

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock ...

Account-Based Marketing (ABM) and Product-Led Growth (PLG) are two key strategies that hold the power for you to tap into B2B marketing and unlock substantial growth. ABM has always been the dominant strategy, but with the rise of the freemium model introducing the PLG approach, businesses now treat them as competing philosophies.  While ABM focuses […]

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A busy communication center with multiple phones, computers, and monitors.

How to Use the FreeSWITCH API for Voice

How to Use the FreeSWITCH API for Voice

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will re...

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will rely on real-time voice transcription, speech-to-text services, or building a robust VoIP platform, which makes it important for you to understand how to effectively use the FreeSWITCH API. This server-optimized application is a powerful tool that […]

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Keyboard key with "AI" glowing, symbolizing the power of AI in marketing

AI in Marketing: Creating a More Effective Social Media Blueprint

AI in Marketing: Creating a More Effective Social Media Blueprint

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media ...

For you to grow your business and remain competitive, you need the right tools to effectively optimize your strategies on the various social media platforms. Social media and AI are two key technologies that have evolved at excellent speed over the years, helping marketers adapt to changes, stay ahead of trends, and achieve long-term business […]

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Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

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The image shows a close-up of a person typing on a laptop, with code displayed on the screen. The image can be associated with "mobile app development"

Mobile App Development: Own Your Code vs Use a Platform

Mobile App Development: Own Your Code vs Use a Platform

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovativ...

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovative apps to solve problems, provide entertainment, and streamline operations, you need to make key decisions concerning the underlying code that powers your app. Do you own your code or use […]

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