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6 Ways to Leverage AI in Your Marketing Campaigns

6 Ways to Leverage AI in Your Marketing Campaigns

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to...

With each passing day, artificial intelligence is elevating the marketing efforts of several brands, providing new and unique ways for marketers to connect with customers and offer their services. AI in marketing can provide you the opportunity you need to level up in marketing your brand and achieve impressive results.  With its ability to provide […]

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How to Use the FreeSWITCH API for Voice

How to Use the FreeSWITCH API for Voice

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will re...

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will rely on real-time voice transcription, speech-to-text services, or building a robust VoIP platform, which makes it important for you to understand how to effectively use the FreeSWITCH API. This server-optimized application is a powerful tool that […]

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Two women working together on a software marketing project, discussing ideas while one points at the computer screen.

Software Marketing Campaign: A Planning Guide

Software Marketing Campaign: A Planning Guide

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your ma...

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your marketing campaign. Regardless of your position, selling software is a challenging task. First, you need a product that offers real value, not the generic kind out there. Next, you […]

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Wooden blocks with various symbols representing growth marketing strategies, including a lightbulb for ideas, a handshake for collaboration, gears for process, a magnifying glass for research, a target for goals, an arrow for direction, a clipboard for planning, a stopwatch for time management, and a gear for efficiency.

What is Growth Marketing and Why Do You Need It

What is Growth Marketing and Why Do You Need It

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s a...

The marketing industry is a fish-eat-fish world; everyone’s scrapping for a piece of the action. And if you sleep on the trends, your brand’s authority may become weakened. So, while you’re focused on trying to make maximum sales, remember to keep the customers coming too. This is where growth marketing comes into play. But what […]

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The image shows a close-up of a person typing on a laptop, with code displayed on the screen. The image can be associated with "mobile app development"

Mobile App Development: Own Your Code vs Use a Platform

Mobile App Development: Own Your Code vs Use a Platform

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovativ...

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovative apps to solve problems, provide entertainment, and streamline operations, you need to make key decisions concerning the underlying code that powers your app. Do you own your code or use […]

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Two people working together on a project involving data analysis, automation, and customer information

CDP vs Marketing Automation: Which Option is Best For You?

CDP vs Marketing Automation: Which Option is Best For You?

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collectio...

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collection of leads from various sources. Managing a large amount of marketing data can be daunting without the appropriate tools. That’s why many businesses have questions about CDP vs marketing automation. But you may […]

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