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wo individuals working on a software purchase proposal, represented by a blend of digital and manual tools.

Five Steps to Creating a Convincing Software Purchase Proposal

Five Steps to Creating a Convincing Software Purchase Proposal

Proposing the ultimate software package isn’t easy. You may think it ends with finding the perfect tool to improve business flow. But you work fo...

Proposing the ultimate software package isn’t easy. You may think it ends with finding the perfect tool to improve business flow. But you work for a company and answer to a hierarchy of authority. This means a group of executives holds the final veto power to let your team adopt this technology. But it doesn’t […]

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A person working on a laptop, likely conducting an A/B test based on the data displayed on the screen

5 Effective Tips to Maximize A/B Testing

5 Effective Tips to Maximize A/B Testing

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, des...

Whatever you create in the business world comprises multiple elements, and we’re not talking about just products. Your websites, ads, emails, designs, and CTAs comprise different parts. How these elements interact is key to your digital asset’s performance. That’s why you must confirm this using the appropriate testing procedures. This is where A/B testing comes […]

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A busy communication center with multiple phones, computers, and monitors.

How to Use the FreeSWITCH API for Voice

How to Use the FreeSWITCH API for Voice

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will re...

Developers have always looked for reliable and flexible solutions when producing various telephone applications. Some of those applications will rely on real-time voice transcription, speech-to-text services, or building a robust VoIP platform, which makes it important for you to understand how to effectively use the FreeSWITCH API. This server-optimized application is a powerful tool that […]

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Two women working together on a software marketing project, discussing ideas while one points at the computer screen.

Software Marketing Campaign: A Planning Guide

Software Marketing Campaign: A Planning Guide

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your ma...

So, you’ve created amazing software and plan to get it out there. Or maybe you’re an established brand in the field and want to improve your marketing campaign. Regardless of your position, selling software is a challenging task. First, you need a product that offers real value, not the generic kind out there. Next, you […]

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The image shows a close-up of a person typing on a laptop, with code displayed on the screen. The image can be associated with "mobile app development"

Mobile App Development: Own Your Code vs Use a Platform

Mobile App Development: Own Your Code vs Use a Platform

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovativ...

There are a number of things to take into account while deciding on a mobile app development route. With many businesses racing to create innovative apps to solve problems, provide entertainment, and streamline operations, you need to make key decisions concerning the underlying code that powers your app. Do you own your code or use […]

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Two people working together on a project involving data analysis, automation, and customer information

CDP vs Marketing Automation: Which Option is Best For You?

CDP vs Marketing Automation: Which Option is Best For You?

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collectio...

Every business aims to achieve better growth, as it leads to increased engagement and higher sales. However, this growth necessitates the collection of leads from various sources. Managing a large amount of marketing data can be daunting without the appropriate tools. That’s why many businesses have questions about CDP vs marketing automation. But you may […]

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