Despite how short SMS messages are, they are a powerful tool that you can use to engage your customers directly. Surveys have indicated that 86% of customers will make two or more purchases from a branded SMS message.

Imagine the impact of incorporating AI into marketing strategies. Today, with the introduction of AI into the digital world, many marketers are turning to artificial intelligence (AI) for smarter and faster ways to craft impactful messages for a more efficient campaign. 

However, while AI in SMS marketing promises automated and data-driven messaging, not every business is achieving the desired results. This is because they do not have an effective strategy for using AI marketing tools to generate brand SMS campaigns for their product promotions. This blog will give you essential tips to maximize your AI-powered SMS campaigns.

What is AI SMS marketing?

At its core, AI SMS marketing leverages machine learning algorithms and other AI technologies to get valuable insights from customer data. This analysis enables it to deliver personalized, timely text messages to your customers. It automates the tasks involved in crafting quality texts, segments users to enhance your message impact, and optimizes your message for the best outcomes. 

SMS marketing can significantly enhance customer engagement, increase open rates, and boost conversions. Yet, without the right approach, even the best AI marketing tools can fall short of expectations.

Tips for Using AI in SMS Marketing

For AI to optimize your SMS strategies, you need to understand some basic best practices. AI can perform numerous functions in your SMS marketing, but without a proper approach, you may not achieve the intended impact. Let’s look at some of the tips to help you generate memorable messages and make your SMS marketing more effective. 

#1 Understand Your Audience Through Data-Driven Insights

In contrast to the past, when marketers had to manually analyze and draw conclusions from their customers’ data, AI has simplified the entire process of collecting and analyzing data for business brands. Ideally, this is the key to understanding your audience. It provides valuable information that helps you get to know your customers better. 

This useful and robust information helps you understand your customers’ preferences and behaviors, as well as identify market trends. It can help inform your messaging and segmentation strategies. With the right information, you can partition your audience into groups of similar interests. Segmenting your audience will help you effectively align your messages to resonate with each group.

For example, you can identify customers who prefer bulk SMS marketing compared to those who respond better to personalized messages. This knowledge will help you create marketing campaigns that feel more personal to your audience and increase your engagement rates.

#2 Create a Quicker Message Template

AI tools like ChatGPT give you quick access to a variety of message templates. It has a database of information it searches to generate text based on whatever you ask of it. This potential can help elevate how you write text messages and marketing content.

Rather than spending hours trying to craft the perfect message, you can give AI a simple prompt and watch it generate a list of customized messages that align with your marketing goals instantly.

Now the rest of the task involves you selecting the one that fits your needs, proofreading, and making necessary edits to make sure it is the perfect message to send out to your audience. It’s a huge time-saver and a fantastic way to keep your messaging fresh and relevant.

#3 Personalize Messages Without Overwhelming Your Team

With AI marketing, you can easily create messages that deliver a personal touch to your audience. AI in SMS can customize messages for large contact lists with relevant specifics about each contact, such as name, location, and other essential details. 

SMS personalization can remind guests of the products they saw on your website and encourage purchases. It can also create personalized messages about special offers for every segment of your audience.

For businesses with a large number of customers, AI can help tailor messages based on individual interactions, ensuring that your communications feel relevant and timely. This process, which might have been impossible in past years, now saves you time and reduces the burden on your marketing team while also ensuring a human touch in every message.

#4 Build SMS Campaigns

Previously, marketing teams relied heavily on human creativity to build SMS campaigns, generating ideas and crafting messages. But now, AI is stepping in to lend a hand.

Thanks to advanced tools, AI can show you which parts of your business are thriving and which need more attention. This insight helps guide your next SMS campaign by pointing out where you should focus your efforts. It also gives you a clear picture of your audience, revealing which demographics are engaging and which ones are slipping through the cracks.

In addition, AI can help you choose products to include in your messages and predict campaign success. It’s like having an extra brain on your team, helping modern marketers make smarter, data-driven decisions every step of the way.

#4 Automate Responses for Better Customer Engagement

With AI advertising, you can go beyond simple message blasts and incorporate automated responses. AI chatbots and automation tools can handle customer replies to your SMS campaigns, ensuring prompt responses to inquiries while freeing up your team to focus on other tasks. This not only improves customer satisfaction but also streamlines your marketing efforts.

For example, if a customer replies to an SMS promotion, AI-powered systems can automatically send follow-up messages based on the customer’s response. This immediate interaction makes your marketing feel more personalized and responsive.

#5 Continuously Test and Optimize Your Campaigns

AI isn’t just useful for sending out messages—it’s also invaluable when it comes to optimizing them. AI marketing tools can monitor the performance of your SMS campaigns in real time and make recommendations based on data. This allows you to continually tweak your campaigns for better results.

From A/B testing subject lines and content to adjusting send times, AI provides insights that help you maximize the effectiveness of your campaigns. This iterative approach ensures that you’re always learning and improving, which is key to long-term success in AI SMS marketing.

#6 Integrate AI with Other Marketing Channels

Marketers can now achieve a high level of efficiency in SMS marketing and campaign optimization by integrating AI into various marketing channels, such as emails and social media. One of the benefits of this integration is that it can analyze user behavior, open rates, and click-through rates to send timely and targeted emails to your audience. Also, combining AI SMS marketing with other forms of AI advertising can enable you to create a more cohesive and powerful customer experience.

For instance, AI can send follow-up SMS messages, offering a discount on products to customers who have engaged with your social media posts, encouraging them to take the deal. Having AI in your online marketing platforms increases your brand visibility by providing consistent messages that increase engagement.

How We Can Help

North South Tech makes AI-powered SMS marketing accessible to all businesses. We’ve created tools for personalized, timely, and efficient customer engagement. Our AI solutions improve processes, save expenses, and boost campaign performance.
Adopting new technologies might be scary. That’s why we designed an easy-to-use AI platform. Our technology customizes data-driven insights and automatic answers for your business.
Our cutting-edge AI and human ingenuity make SMS campaigns stand out in a congested digital landscape.
Maximize SMS marketing with AI. Visit our website to see how North South Tech helps improve customer communications.